Today’s dealerships must understand the importance of a proper online reputation management strategy. It defines how the purchasing public perceives your brand and its credibility. “If the world says it’s so; it must be so – if we say it’s so, it’s likely met with skepticism.” But just where do you begin? Establishing a strong foundation starts with monitoring customer reviews across various online platforms, and responding promptly and professionally to both positive and negative feedback. Additionally, proactive engagement on social media, showcasing your commitment to customer satisfaction, can play a pivotal role in shaping a positive online image.